Data Analyst Marketing

Data Analyst Marketing

Are you analytical, commercially minded, and passionate about improving marketing performance through real data insights? Priva is looking for a Data Analyst Marketing to help strengthen our data-driven marketing organization and drive smarter decision-making across our global marketing teams.

About Priva   |  Technology for sustainable growth

Priva is a global leader in climate control, energy efficiency, and water management solutions for horticulture and buildings. Our technologies help customers reduce their environmental footprint and contribute to multiple Sustainable Development Goals (SDGs).

With over 600 colleagues, 16 international offices, and customers in more than 100 countries, we combine hardware, software, and data to drive innovation in sustainable urban environments.

You enjoy working in an environment where you can build, improve, and take ownership, and where your work directly contributes to business success and sustainability.

Why this role matters

In this role, you will analyze marketing data from our own systems, campaigns, and customer interactions, not relying on external research agencies but working directly with the data we generate ourselves every day. You collect, interpret, and translate complex marketing data into actionable insights and strategic recommendations that help improve campaign performance, lead generation, conversion, and customer journeys.

You will play an active role in building a culture of testing, learning, and continuous optimization. Together with the marketing team, you will set up and guide A/B tests, motivate teams to experiment more, and help them make decisions based on data instead of assumptions. Based on test results and performance insights, you will provide concrete recommendations to optimize campaigns, funnels, content, targeting, and conversion rates.

In addition, you will contribute to the development of AI agents and smart automations that help make marketing insights more accessible, improve reporting, and support teams with faster and smarter decision-making.

You will create dashboards and performance reports that provide clear visibility into marketing results for stakeholders across the organization. Besides being strong analytically, you are also able to communicate insights clearly and translate complex data into practical business recommendations.

You will report to the marketing director, work closely with campaign management, channel marketeers and other marketing teams within Priva, acting as a sparring partner on data, performance, and optimization.

What will you do?

• Collect, analyze, and interpret our own marketing and campaign data 

• Build dashboards and marketing performance reports

• Translate data into actionable insights and optimization recommendations 

• Set up, guide, and analyze A/B tests together with our marketing hubs

• Encourage and support teams in becoming more data-driven 

• Help improve funnel performance, campaign effectiveness, and conversion rates 

• Develop AI agents and smart automations for marketing insights 

What do you bring?

• Experience as a Data Analyst, Marketing Analyst, or Digital Analyst 

• Strong affinity with marketing analytics, dashboards, and performance optimization 

• Experience with A/B testing, experimentation, and conversion optimization 

• Interest in AI, automation, and data-driven marketing 

• Strong communication skills 

• Experience within an international or B2B environment is a plus

• You are fluent in English and Dutch (German or Spanish is a plus)

What you get

In numbers

• A gross monthly salary between €3,000 and €4,000 based on 40 hours, depending on experience. For this job, 32 hours a week is also an option.

• A healthy worklife balance with flexible working hours, 30 vacation days, and the option to purchase additional days.

• 8% holiday allowance.

• Travel allowance of €0.23 per km, with a daily maximum of 150 km.

For your own sustainability

• Participation in our collective health insurance and pension plan.

• A participation plan to feel engaged with Priva’s success.

• Personal development opportunities with an education budget.

• A hybrid working culture: 2 days (Tuesday & Thursday) onsite in De Lier, 2 days working from home.

• Access to a healthy cafeteria and onsite fitness facilities, including CrossFit, Pilates, spinning, table tennis, and darts.

Ready to make an impact? 

Apply now and help us become a data-driven company!