Product Marketing Manager

Your future ecosystem

How you add value
As a Product Marketing Manager, your primary responsibility is to maximize the adoption of your assigned solutions. You are responsible for the go-to-market strategy, commercial positioning, pricing, and the translation to promotion of our products and services. In collaboration with the Product Manager, Marketing, and Sales, you ensure we have a sharp understanding of the market and competitive landscape of building automation. 

On a daily basis, your tasks will include:

• Developing the go-to-market strategy for new releases, functional enhancements, and key changes in our product portfolio.
• Defining commercial positioning and pricing strategy, including product naming and identifying target audiences and segments.
• Gathering insights about competitors, market trends, and regulations affecting the market, and sharing these insights internally.
• Collaborating with Product Management to gather valuable feedback on customer needs and product performance and share it back with the team.
• Translating product propositions into value propositions, and converting these into promotional strategies and communications.
• Ensuring alignment across departments, such as Marketing, Sales, Operations, and Legal, to make sure all product-related communication, promotion, and pricing match the strategy.
• Support sales and marketing with product and market knowledge and ensured the availability of high-quality commercial/sales materials.
• Leading the communication around product launches and making sure the necessary documentation, such as product factsheets, sales collateral, and training materials, is available.

You will work as part of our product team and work closely marketing and sales to ensure that our solutions are successfully brought to market and adopted by our customers to the fullest extent.

Who you are

You are an experienced Product Marketeer Manager, who is creative, innovative and is customer oriented. You have strong skills in problem analysis and planning and organizing. What else do you bring?:

• 5+ years of extensive experience in product marketing (offline and digital);
• Master’s degree level of thinking and working;
• Proven experience in developing customer value propositions;
• Eagerness to create maximum customer value;
• Technical knowledge of our product portfolio and knowledge of the Building Automation market are preferred, but not a must;
• Excellent Dutch and English language skills are required. Proficiency in other languages, especially German, is highly valued.

What you get

In numbers:

• A gross salary based on your experience in the range of € 4.800- and € 6000,- based on 40 hours a week;
• We find a healthy work-life balance important: 30 Vacation days and the option to buy more;
• 8% holiday allowance;
• Travel allowance of € 0,23/km with a daily maximum of 150 kilometers or fully reimbursed public transport costs;

For your own sustainability:

• Be secure with our pension plan;
• Feel engaged and join our participation plan;
• Keep on learning with your personal education possibilities and budget;
• Be happy and fit by using our healthy cafeteria, our free on-premises fitness where you can participate in CrossFit, Pilates and Yoga classes or play table tennis or table football.

Our values
Priva's mission is to create an optimal environment where people can work, grow and develop. We offer worldwide solutions for horticulture and building automation. Our ambition is to be known as the leading technology and service provider for sustainable urban deltas. We are proud that our solutions result in lower consumption of natural resources and contribute to some of the Sustainable Development Goals (SDGs).

Our culture is built around our core values; sustainable, innovation, make it happen and human. In our latest employment survey, our colleagues mainly described our culture as: open, ambitious, innovative, friendly, committed, informal, flexible and down to earth. We aim to be a dynamic, fast-paced, flat and informal organization, where our colleagues have the space to grow and develop.

We believe that in order to be successful, it is important to include people with different perspectives, backgrounds and cultures. Every day, we continue to build our open culture with people who are driven to turn our vision into reality, regardless of who they love, where they are from, or what they believe in. We encourage and celebrate people to voice their opinions and be their authentic selves.

Apply
Does this make you smile, and do you see yourself as our new Product Marketing Manager? Apply below or contact us for more information. We’ll get back to you within two weeks, we are keen to get to know you!